Marketing engineering for B2B technology companies
Turn disconnected marketing into qualified pipeline you can trace.
We design, build, and operate the marketing system connecting your tools, campaigns, content, follow-up, and reporting. Marketing engineering means tuning that system to your business, your customers, and the pace of today’s market, using automation where it earns its place and human judgment everywhere else.
Sound familiar?
It’s rarely an effort problem. It’s a marketing system with gaps in it.
Interest shows up, then disappears.
Event conversations, webinar registrants, and content downloads land in five tools and a spreadsheet. Nobody owns the next step, so there isn’t one.
The CRM exists. The system doesn’t.
Salesforce or HubSpot is installed. Lifecycle stages, routing, consent, and source tracking were never designed, so nobody trusts what it reports.
Every campaign is a coordination project.
Strategy, content, design, ops, sales, and contractors each need a handoff, and the handoffs eat the calendar.
Leadership asks what’s creating pipeline. The answer takes a week and a caveat.
Source tracking was always “next quarter’s project.”
Good source material, used once.
The webinar, the research, the customer interviews: produced, published, forgotten.
The role is open, or nobody owns the system.
The senior marketer left, the hire is months away, or the CRM belongs to everyone and therefore no one. The work still has to run.
The method
Marketing engineering: treat marketing as one system, then build it.
Marketing engineering means designing, building, connecting, operating, measuring, and improving the marketing system as one thing, instead of running disconnected campaigns on top of disconnected tools. It’s the difference between advice and a working machine.
Design.
Map how a prospect actually moves from first signal to qualified opportunity, which systems touch them, what data is captured, and who owns each step.
Build.
Lead capture, CRM structure, automation, lifecycle stages, routing, source tracking, reporting, and a content system that reuses what you already know.
Operate and improve.
Campaigns, events, nurture, and reporting run on that foundation, with a regular decision about what to stop, fix, or scale.
Built for speed, coverage, and reuse. Judgment, approvals, and accountability stay with a person.
What we build
Four layers, in the order they need to exist.
Start here
Not sure which part is broken? Start with the assessment.
A Marketing Assessment answers one part of marketing properly rather than all of it vaguely. You pick the domain, we work from a named list of reports and exports you already own, and we interview the people who run each part of the business. You get back the funnel as your own data supports it, the findings ranked by what they are worth, and a sequenced roadmap you keep. No system access required, and the clock starts when your inputs are complete.
You leave with a prioritized build roadmap you can hand to us, your team, or anyone else.
Built and run at real scale, in-house, at both ends of the company-size spectrum.
$24M
pipeline generated as embedded field marketing lead
· 157% of goal and 51% of all North America pipeline
ASG Technologies, FY20
$400K → $1.2M+
event program scaled over three years, 100+ events
Traceable, 2021–2024
$1.4M+
event budget managed in a single year across Black Hat, RSA, and Gartner
Blink Ops, 2025–2026
Results delivered in-house at ASG Technologies, Traceable, and Blink Ops. Forge and Field Marketing is new; the experience behind it isn't.
How this works
Three ways in.
- Start with an assessment
- Pick the domain you need answered. Fixed scope, worked from reports and exports you already own. You get the roadmap whether or not we build it.
- A scoped build or project
- The Build Sprint, a content system, a campaign program, an Event-to-Pipeline engagement. A start, an end, and a deliverable, agreed up front.
- Embedded operation
- Ongoing operating capacity or fractional marketing leadership on a defined portfolio, with priorities, response expectations, and change control set in advance.
Scope, capacity, and terms are agreed before anything starts. No open-ended retainers, no surprise invoices.
Tell us what your marketing system looks like today.
Schedule a 30-minute call and walk us through what’s actually going on. Share what you have, where interest leaks, what leadership keeps asking and we’ll tell you honestly whether it’s a system related issue, a design problem, or an execution gap, and we’ll show you exactly how to fix it.